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Session Schedule

Multilevel Marketing: The Consumer Protection Challenge 2023
Monday, March 13, 2023
A virtual conference sponsored by The College of New Jersey School of Business

*All times in ET

9:00-9:05Welcome – William Keep
9:05-9:10Greeting from Dr. Kathryn Jervis, Dean, TCNJ School of Business
9:10-10:30Review of some recent MLM cases
  • Peter Vander Nat, PhD (Federal Trade Commission, retired)
  • Stacie Bosley, PhD (Associate Professor of Economics)
  • William Keep, PhD (Professor of Marketing)
  • Claire Wack (Federal Trade Commission)
10:45-12:30Social Media Activist: “Simmering since the early 2010s, an active and highly vocal anti-multi-level-marketing (MLM) movement has exploded in popularity over the past several years, and evidence that it is catching on in mainstream culture—especially with Gen Z—has industry leaders and executives worried.” – (Social Selling News, April 1, 2021)
  • Roberta Blevins (Social Media Activist, Life After MLM Podcast) (she/her)
  • Michelle Carpenter (Social Media Activist,, (she/her)
  • Mallory Grantz (Social Media Activist, Performer, Educator) (she/her)
  • Alanda Carter (Social Media Activist) (she/her)
  • Danielle Bolster, LMHC (Social Media Activist, From Huns to Humans Podcast) (she/they)
  • Jenni Wild (Social Media Activist) (she/her)
1:15-3:00In Their Own Words: MLM industry documents, statements, and behaviors
  • Douglas Brooks (Attorney)
  • Paul Hanna (Deputy Director, Competition and Consumer Protection Commission, Ireland)
  • Marco Moukhaiber (Social Media Activist)
  • Jason Jones (Assistant Attorney General, District of Columbia)
  • Stephen Barrett, MD (Consumer Advocate, Quackwatch)
3:15-4:00FTC’s ANPR re: Business Opportunity Rule and other recent news
  • Kati Daffan (Federal Trade Commission)
  • John Breyault (National Consumer League)
  • Douglas Brooks (Attorney)
4:00-4:30Discussion and Q&A

See videos from previous years